2011 SLC Bike Collective

Every year I give 1% of my sales back to the community in some way -- I call it the 1% For The People campaign, based loosely on the 1% for the Planet championed by companies such as Patagonia.

In past years the recipients have been KRCL (2010) and Tim DeChristopher (2009), and this year I'm donating the money and time to the Salt Lake Bicycle Collective in the form of a new marquee sign.

From the SLC Bike Collective's web site:

"The mission of the Bicycle Collective is to promote cycling as an effective and sustainable form of transportation and as a cornerstone of a cleaner, healthier, and safer society. The Collective provides refurbished bicycles and educational programs to the community, focusing on children and lower income households."

Check them out at 2312 S. West Temple in SLC; they also have locations in Ogden and Provo.

Mock up of the sign-to-be